top of page

Celebrate SLC Pride 2023 with Under the Umbrella Bookstore

A queer little bookstore on unceded Ute, Goshute, Shoshone, and Paiute land.

Rainbow Flags

Pride 2023 Events at Under the Umbrella

Shop, mingle, and show off your Pride 'fits in our queer little corner of Salt Lake City.

Pride 2023 Pop-Up Markets

Shop exclusive queer Pride merch not available on our website, all sold by local LGBTQIA2S+ artists and makers. Past vendors have included Aqua Underwear, Caj Lux, and Soy Murga—watch our Insta and TikTok for vendor announcements.

Pride 2023 Kickoff Market

Saturday, May 27

Noon–5 p.m.

Pride 2023 Small Business Market

Saturday, June 10

Noon–5 p.m.

Pride 2023 Finale Market

Saturday, June 24

Noon–5 p.m.

Illustration of a drag performer with brown skin, purple lips and mohawk, white earrings, and a faux fur with the colors of the pansexual flag.

Unidxs Drag Queen Story Hour

Saturday, June 3

11 a.m.

Join us for a family-friendly reading hour hosted by devoted queens from Unidxs, a community council addressing Latinx and LGBTQIA+ intersections in Utah.

Learn more about Unidxs

A photo of the art gallery at Under the Umbrella Bookstore

Art Gallery Opening

Friday, June 16, as part of gallery stroll

Until 8 p.m.

Saturday, June 17, opening reception

6–9 p.m.

For the first time since we opened in 2021, we’re kicking off a new installment of queer art in the gallery. Come by to meet artists from our local LGBTQIA+ community and buy their work. Light refreshments will be served.

Apply to show in the gallery

Until May 28

More Ways to Celebrate Pride 2023 with Us

This summer and all year, because
building queer community isn't a phase.


Ship queer books anywhere in the US, or come in-person for the books & merch.


Switch to, an audiobook platform that supports indie bookstores.


Attend a book club, craft night, open mic, author event, or writing workshop.


Become a sustaining member so we can continue serving the LGBTQ+ community.

Become a Member >

Why We Aren't Attending the SLC Pride Festival 2023

And why you should drop in to see us.

June is an important month for queer-owned businesses. Unfortunately, Pride Festival booth prices tripled from 2022 to 2023, leaving many small queer businesses unable to participate in the largest and most historic LGBTQ+ event in Utah.

Shop small before, during, and after Pride to

  • recharge your festival batteries in a place with shade and AC,

  • find new queer reads and swag, and

  • keep resources circulating in our Small Lake City queer community.

This sticker features a raccoon riding a tiny red bike. The text around the raccoon says, "Every day I go & do my silly little tasks."
This sticker features a frowning toad with text that reads, "I am doing my best." Hearts surround the toad.

Our stickers were a hit at the Pride Festival last year. Come see what's in stock.

More Queer Businesses to Visit for Pride 2023

Near Salt Lake City, Utah

The Legendarium

Sci-fi/fantasy bookstore

Cafe Juniper

Coffee and pastries

Sweet Hazel & Co.


Mobile Moon Coop

Farm cooperative

Vintage Drift

Clothing & housewares

Lavender Vinyl (Ogden)

Record store

bottom of page