Under the Umbrella in the News

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OPRAH DAILY: 53 LGBTQ+ BOOKSTORES YOU CAN BE PROUD TO SUPPORT

June 22, 2021

A comprehensive directory of LGBTQ-owned bookstores across America, shops that go above and beyond selling hardcovers and paperbacks to foster a sense of community, acceptance, and solidarity.

FOX 13: HOW A NEW SLC BOOKSTORE IS CREATING A SAFE SPACE

June 22, 2021

Fewer than 1% of small businesses in America are certified as LGBT business enterprises. Now, this new business is joining the ranks to open its own inclusive space.

HELLO ALICE: 10 LGBTQ-OWNED SMALL BUSINESSES TO SHOP

June 15, 2021

what better way to support LGBTQ+ owners than by shopping at their businesses? Whether you’re in the market for clothing, home decor, books, or sports gear, a general rule applies: If you can buy it, an LGBTQ+ business owner can supply it.

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QUEERENCY'S BIG BOOK OF QUEER BUSINESS

June 16, 2021

Find hundreds of queer-owned brands and businesses, including a list of queer books curated by us!

SL TRIBUNE: UTAHN LAUNCHES INDIEGOGO CAMPAIGN

April 22, 2021

Members of the LGBTQ community say Under the Umbrella Bookstore could fill a gap in queer community gathering spaces in Salt Lake City.

RADIOACTIVE: UNDER THE UMBRELLA

April 26, 2021

Kaitlyn Mahoney talked about Under the Umbrella, a queer little bookstore that she hopes to open in SLC.

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PECULIAR: KAITLYN MAHONEY AND THEIR QUEER LITTLE BOOKSTORE

May 30, 2021

A “bookstore can be a place of refuge, a place of validation and celebration…” and we couldn’t agree more, which is why we here at peculiar are sponsoring a bookshelf of our own. We sat down with Mahoney, the dynamo behind this project, to learn more about their vision for the business.

CITY WEEKLY: A NEW LITERARY UMBRELLA

May 26, 2021

The events of the past year made it clear to Under the Umbrella founder Kaitlyn Mahoney that a queer-led, gender-affirming, racially inclusive, all-ages, fully accessible multipurpose space is something desperately needed in Utah.

KUER: ONE UTAHN RAISES $53,000 TO BRING A QUEER LITTLE BOOKSTORE TO SLC

May 6, 2021

Kaitlyn Mahoney is bringing a “queer little bookstore” to Salt Lake City. After raising more than $53,000 through crowdsourcing, Mahoney said the bookstore will serve as a safe space for the LGBTQ+ community.